In 1986, Apple came out with the Macintosh Plus, which had 1 megabyte of memory. So how did Apple and the Mac manage to survive? Less than 18 months after the launch of the Macintosh brought Jobs international acclaim, he was out of the company he founded. The result over the next several months was a showdown of sorts between Sculley and Jobs that the latter eventually lost, leading to his departure from Apple that summer. By January 1985, with the company discontinuing the Lisa, Apple was plunged into a crisis. But by the end of the year, it was selling only 10,000 a month. “This caused many component failures and earned the Macintosh the nickname ‘the beige toaster,’ which did not enhance its popularity,” Isaacson wrote.Īpple sold 70,000 Macintosh computers by April. And the Macintosh didn’t have a fan (Jobs believed that it “distracted from the calm of the computer,” Isaacson wrote.) It also lacked an internal hard drive, at Jobs’ insistence. The Macintosh shipped with only 128K of memory, compared with the 1,000K RAM in the Lisa. “The problem was a fundamental one: It was a dazzling but woefully slow and underpowered computer, and no amount of hoopla could mask that,” Isaacson wrote. Sculley insisted that the Macintosh be priced $500 more than Jobs wanted, at $2,495, to include the cost of advertising and publicity.Īlmost 25 years later, Jobs still blamed the price for the device’s problems, telling Isaacson: “It’s the main reason the Macintosh sales slowed and Microsoft got to dominate the market.”īut the Macintosh had many other problems. He was determined that the Macintosh would be better and cheaper.īut before its launch, Jobs lost a fight with his handpicked CEO, John Sculley, over marketing costs. Jobs was deeply resentful that he had been kicked off the team building the Lisa.
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